Caspiar – caspian Caviar
A premium Iranian caviar brand
Problem
Solution
Our approach began with crafting a name that would resonate with both the product and its origin. We combined “caviar” and “Caspian” to create “Caspiar,” a name that evokes the rich heritage and premium nature of the product.
Next, we focused on the packaging design, which was central to the brand’s identity and market appeal. The design needed to reflect the high quality of the caviar and appeal to discerning customers looking for a luxury experience.
Deliverables & Impacts
1. Developed a visual language that could be consistently applied across various packaging formats and marketing materials.
2. Increased customer perception of the product’s quality and exclusivity, leading to higher sales and greater brand recognition.
3. Developed the name “Caspiar,” merging the essence of caviar with the prestigious Caspian Sea, emphasizing both product quality and origin.