couldbe: Defining Potential, Guiding Futures

Transformative Education and Growth Solution

Problem

Couldbe, an innovative online personal development platform, faced a critical challenge: its name and branding did not effectively capture its essence and mission. As a startup applying for capital under the Netherlands’ startup visa program, it needed a compelling identity that clearly communicated its value proposition and differentiated it in a competitive market.

Solution

Cluster undertook a comprehensive branding strategy to address Couldbe’s needs. After thorough a series of interviews with the founders, we focused on creating a name and brand identity that encapsulated the platform’s unique value of guiding users toward personal and professional growth using artificial intelligence.

Deliverables & Impacts

1. Provided a solid foundation for marketing and user engagement efforts, aiding in the startup visa application process and attracting potential investors.

2. The name “Couldbe” was chosen to signify the potential and possibilities available to users through the platform.

3. Delivered a comprehensive set of graphic resources for digital documents and products, ensuring a consistent and professional brand presence.