Dimension & More: Mastering Space
Investment & Business Development Consultancy Firm
Problem
Dimension & More, also known as D & More, is a newly established professional service and consulting firm in the construction and real estate industry. As a new entrant in the market, they needed to build a robust brand identity from the ground up to effectively communicate their value proposition and mission. Their goal was to empower developers, users, and investors with insight-oriented solutions that enhance economic return and social impact throughout the lifecycle of residential space development.
Solution
Cluster’s first step was to align the firm’s corporate and brand strategies. This involved a comprehensive review and clarification of their upstream strategies, ensuring a coherent vision that integrates both corporate objectives and brand aspirations.
Using the Ipsos Censydiam Model for positioning, we crafted a detailed brand strategy. This model helped in designing a value proposition that accurately reflects Dimension & More’s mission to influence space development at every stage and empower stakeholders with actionable insights.
Deliverables & Impacts
1. We provided a suite of strategic materials, including value proposition frameworks, positioning documents, and brand narratives, all designed to support Dimension & More’s strategic initiatives and enhance their market presence.
2. The brand-building efforts resulted in a strong market entry for Dimension & More. Clients and stakeholders now have a clear understanding of the firm’s value proposition, leading to increased trust and engagement. The firm’s ability to influence decisions before, during, and after the production of residential spaces has been significantly established.
The name “Dimension & More” was chosen to encapsulate the firm’s comprehensive approach to space development. Inspired by Christopher Nolan’s movie “Interstellar,” the name reflects both the physical aspects of the industry and the deeper, more abstract elements of problem-solving and strategic thinking. In “Interstellar,” the concept of dimensions and the idea of going beyond the known to explore and solve complex problems mirrors Dimension & More’s philosophy. The name signifies their commitment to covering all dimensions and ensuring no detail is overlooked, similar to the film’s exploration of new dimensions to save humanity.
Also we provided lead consultancy and audit services to ensure the highest quality in the implementation of brand and service designs. We audited the work of Shizaru Studio (brand identity), Dexign Studio (website development), and Digargoon Agency (service designs and blueprints). This phase included creating RFPs, contracting, and thorough auditing to ensure all outputs met the strategic and quality standards.
As it must be
A distinctive slogan was created to embody the brand essence, promise, culture, and mindset. This slogan signifies the firm’s dedication to thoroughness and excellence in every aspect of their work, ensuring that every decision and action aligns with the highest standards.
