soshyant: an unleashed vision
A world-class value exchange paltform
Problem
Soshyant faced a significant challenge in effectively communicating its vision in the market. Despite its years of operation, the company was primarily known as a technical partner to Farabi Company and struggled to establish its independent identity. Their vision to build and manage a world-class platform for managing value exchanges was not well recognized in the market.
Solution
To address these challenges, we implemented a comprehensive approach that included strategic analysis, brand strategy development, and a complete design overhaul.
Deliverables & Impacts
1. Reviewed the organizational strategy and crafted a brand strategy aligned with their vision; a clear and actionable strategy.
2. Delivered detailed guidelines covering all aspects of brand identity.
3. Fostered a unified understanding of the company’s vision among staff and stakeholders.
Crafted the
distinctive tagline,
encapsulating the
forward-thinking vision.
From
the Future
Developed unique sounds to reinforce brand identity.
Created a memorable jingle for marketing use in theme of magic,
reflecting the brand's futuristic essence and distinctive personality.
