Tochino: Redefining Quality in the Pistachio Market
A premium pistachio brand
Problem
Tochino, a producer of high-quality pistachios, struggled to attract customers despite the superior quality of its product. The primary issue was the brand’s lack of a strong and appealing identity, which hindered its ability to stand out in a competitive market.
Solution
Cluster embarked on a comprehensive rebranding initiative for Tochino. This included developing a name that resonated with the brand’s regional roots and agricultural heritage, as well as creating distinctive packaging that differentiated Tochino from other pistachio brands.
Deliverables & Impacts
1. Realized a tenfold increase in sales following the rebranding and repackaging efforts.
2. Enhanced customer perception of Tochino as a premium pistachio brand.
3. Innovative packaging design that visually distinguished Tochino from competitors, incorporating elements that highlight the premium nature of the pistachios.
Created the name,
a fusion of pistachio-related agricultural terms
and the Kermani dialect, reflecting
the brand’s heritage and authenticity.